Eighteen editions is long enough for a newborn child to grow into a teenager and long enough for the whole world to write a new chapter. Many years ago, the festival committee of the Universe Multicultural Film Festival established this brand in Los Angeles, aiming to benefit and promote the beauty of the ethnic cultures through film. 18 editons of ups and downs brought the UMFF to where it is today.

Over the past 17 editions, the Universe Multicultural Film Festival has adhered to its mission and made every effort to help countless filmmakers step onto the larger stage, so as to bring outstanding film dreams into reality. The continuous innovation of global communication result in the development of high technology has broken down cultural barriers and led to the convergence of global cultural styles. In such an environment, traditional culture is gradually marginalized and even dying out day by day. The Universe Multicultural Film Festival is eager to gather filmmakers worldwide with a sense of mission to protect ethnic cultures, to show their beauty through films as their own responsibility. From every corner of the world to the center of the Hollywood film stage, more ethnic-cultural beauty will be shown through film, an eternal style of artistic expression, is forever engraved gloriously in human history

Every April, the Universe Multicultural Film Festival is held on the Rancho Palos Verdes adjacent to Hollywood. The stunning Pacific Coast and Southern California sunshine welcome filmmakers from all over the world. The process of collecting submissions of the film festival is generally carried out for filmmakers worldwide since the winter of the previous year. Even with a solid reputation in the industry, professional marketing is also essential. The team of the Universe Multicultural Film Festival has always been committed to enabling more filmmakers, especially in areas rich in cultural resources but relatively backward in economic development, to learn about the Universe Multicultural Film Festival. Many filmmakers set foot on the other side of the ocean for the first time through the opportunity to participate in the Universe Multicultural Film Festival, to see what Hollywood is like, which is known as the heart of the film industry.

In the eyes of filmmakers and enthusiastic fans, the process of collecting submissions is nothing but a series of deadlines on the calendar. Behind these numbers are the continuous efforts from the festival team staff. From promoting the film festival worldwide, collecting submissions, arranging online ticketing and website content update, gathering the film jurists to review official selections from hundreds of film submissions, each step comes with a high standard and applies with strict requirements. The establishment of a database of hundreds of films is not achieved overnight but requires constant updating of posters, synopsis, and found a library of safe links to review for all the jurists. In order to allow Hollywood professional jurists to review each film fairly, all officially selected films will be collected into a special review library to ensure that the jurists can review the film in a timely and impartial manner. The evaluation form is formulated by the festival committee and is fair and effective. At the same time, the official brochure of the film festival is also being produced. Even a small poster and a well-made film festival brochure are full of the hard work of countless staff and volunteers with their enthusiasm for the film industry.

To help filmmakers from around the world, especially newcomers, to gain access to a more professional and high-end platform, the festival committee has been always trying its best to contact and invite professional Hollywood practitioners, professional publicity and production companies to come to the film festival for face-to-face onsite events for filmmakers. No matter where you come from, the Universe Multicultural Film Festival is always committed to building the most professional platform to provide better exposure for every filmmaker, so that more creative and talented filmmakers can be explored here. At the same time, the festival committee will also actively contact the news media platforms in the United States and even around the world during the early and late stages of the festival, to promote the film festival and provide more opportunities for filmmakers to spread their fame through the festival.

Behind the brand of Universe Multicultural Film Festival, to write a story that started in 2003 depends on the unremitting efforts of generations of festival staff and their adherence to the ideals and beliefs. Over the past years, countless excellent screenplays have been set up from here, countless excellent film directors have started shooting their first feature film from here, and countless excellent production crews have come to the center of the stage for the first time and won applause from the audience and peers. Since its inception, the Universe Multicultural Film Festival has always persisted in promoting the beauty of ethnic cultures to more audiences who enjoy cultural treasures. Even with the global epidemic raging in 2020, the Universe Multicultural Film Festival did not flinch, still presented an unforgettable online award ceremony for all participants. Hopefully, we'll be able to get our event back as always in 2021 and let the rainbow carpet roll out again on the land of Southern California. With the final week before the deadline of submission of the 2021 UMFF, if you are interested in taking a ride on this dream ship, you may be the next one to shine on the carpet!

See you soon in August!!

 https://filmfreeway.com/UniverseMulticulturalFilmFestival